The Forage team is Canada’s most experienced group of growth equity investors focused on the Ag & Food industry.
Managing Director Founder
Jim has been involved with financing growth companies for over 20 years and has created and managed seven different funds prior to Forage. Jim was a founder of three growth equity funds, three subordinated debt funds, and the FCC Ventures direct investment program.
Jim has raised and managed over $500 million dollars of growth capital in the Ag food industry.
Jim has an MBA from the Rotman School of Management at the University of Toronto and an undergraduate degree in Economics from the University of Alberta.
Steven brings over 20 years of finance and private equity experience to Forage Capital Partners. Prior to Forage, Steven’s private equity career includes five years as a Managing Director at one of Canada’s leading growth equity funds and ten years with Roynat Capital’s equity group.
He holds a Bachelor of Commerce from the University of Saskatchewan.
Daniel brings over 20 years of corporate finance and accounting experience to the Forage team. Prior to Forage, Dan was a Managing Director for Canada’s only Subordinated debt fund entirely dedicated to the ag and food industry and has managed over $200 million in subordinated debt commitments.
Wray is a seasoned financial executive with over 40 years of experience in investing secured debt, subordinated debt and equity in small and medium sized private businesses. Prior to working with Forage Capital Partners, Wray retired from his role as Managing Partner of Roynat Equity Partners. Over the course of his career Wray has served as a Director of over 20 growth companies across Canada.
Wray has a Bachelor of Commerce from the University of Saskatchewan and professional designations from the Institute of Canadian Bankers (FICB), the Chartered Professional Accountants Association of Alberta (CPA, CGA retired) and the Institute of Corporate Directors (ICD.D).
Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped guide the strategic sale of the company to Tilray for $419 million dollars in 2019. Since then, Mike has celebrated and supported other business ventures as an entrepreneur, board member, investor and advisor.
Mike is an author, speaker, and has won numerous awards. Currently Chief Executive Officer of Fata & Associates, Mike is now host of Founder to Mentor podcast, Lifetime Member (Past Chairman) of the Canadian Health Food Association (CHFA), Lifetime Member (Past Chairman) of Young Presidents’ Organization (YPO) and investor/advisor to a portfolio of companies.
Scott has 32 years of pet specialty industry experience primarily focused within North American market. His passion and expertise over this period has been sales, marketing and distribution within high growth companies.
Jereleen Brydon is a strategic marketing professional with more than three decades of experience in senior management, strategic planning, marketing and communications team leadership and brand development in the agriculture sector in western Canadian and global markets. Her career has focused on building marketing plans based on solid strategy and consistency with an eye on successful plan execution for large (crop input sales over $800 million) and small (sales of less than $1 million to 20 million) businesses. She has developed two successful brands in the commodity-minded seed and fertilizer markets. Jereleen has provided strategic planning, marketing and communication consulting services for a variety of private companies, a hospital, and not-for-profit organizations, with a goal of defining and articulating strategy into actionable plans.
Jereleen graduated with a BSc from Queen’s University in Kingston, and MSc. from the University of Saskatchewan and lives with her husband in Winnipeg, MB.
Kerry Green has been involved in agriculture throughout his entire career. He has experience in sales, product development, research, and agricultural innovation. A co-recipient of the Ernest C. Manning Award, recognizing the best of Canadian innovators in 2012 he has also registered several patents. He has owned and participated as a senior leader in several small entities with a proven track record of success in growing their business. Kerry served on the boards of Wolf Trax, Innovate Manitoba and Hunterwood Technologies where he was Chairman of the Board prior to its sale in 2022. A graduate of the University of Manitoba he resides in Winnipeg.
Geoff has been focused on the agriculture industry for all of his 40+ year career. An entrepreneur and senior business leader with experience in crop and animal production inputs, as well as equipment manufacturing and controlled environment agriculture, Geoff’s career has been focused on looking for better solutions by bringing innovation, passion, and commitment to agriculture. Geoff has extensive experience in sales and sales management, and has served as CEO, President, as Board member and Board Chairman for several organizations. An Animal Science graduate from the University of Manitoba he lives in Winnipeg with his wife.
John is a seasoned executive with over 25 years of experience in the pet industry. John has served in various pet industry senior operating roles as well as financial sponsor capacities for high-growth potential emerging pet food and treat brands.
John earned a Bachelor of Arts degree in Business from Marian University, Indianapolis.
Jan Hall was appointed to the Board of Directors of Fieldless Farms, Inc. on July 26th, 2022. She is an experienced leader with more than 30 years of experience in the food, beverage, dietary supplements, consumer healthcare, and skincare industries across a broad range of categories, channels and geographies, including domestic and international markets.
Hall’s most recent role was CEO of rapidly growing M2 Ingredients Inc. a vertically integrated, FDA registered business that grows and processes organic functional mushrooms into powders for specialty ingredients and Om’s branded mushroom superfood products.
Prior to joining M2 Ingredients Inc., Hall served in leadership positions for both large and small companies, including North American president of the Neutrogena Corporation at Johnson & Johnson. She held full P&L accountability for the company’s initiatives in North America, adding topline growth of more than $300 million, managing 700 employees and reporting to the global president, while serving as the head of the Neutrogena Board of Directors.
Before joining Johnson & Johnson, Hall held the title of Senior Vice President and General Manager of Consumer Marketing for the $6 billion revenue North American division of The Coca-Cola Company where she directed the development and execution of global consumer marketing strategies spanning marketing, promotions, advertising and media to drive impressive profitable growth.
For the past 15 years, Hall has solely worked with privately held companies in the health and wellness space, including POM Wonderful, Mario Camacho Foods, and Designer Protein, LLC.
Her tactical experience has included groundbreaking initiatives, such as leading the Rx to OTC switch of Tagamet in the UK for SmithKline Beecham (now GSK), bringing the Fanta brand back to North America and expanding the bottled water category with the launch of Dasani at The Coca-Cola Company, and leading Neutrogena’s entry into natural skin care category, and creating the at-home professional dermatology device sector.
Hall has served as a director on several boards, including strategics such as the Neutrogena Corporation, family-owned private company, Mario Camacho Foods, private equity firms, Designer Protein and M2 Ingredients Inc., and, as an independent director for leading Canadian organic baby food company, Baby Gourmet, through to acquisition by Hero Group.
Born and raised in the U.K, Hall is married with two children. A dual citizen of the U.S. and UK, she has lived in the USA for more than 20 years and resides in Carlsbad, California.
With 20 years of experience in the farm equipment manufacturing industry, Richelle is known for bold vision and values based leadership. As CEO of the S3 Group, she is humbled to lead a strong, customer-focused team dedicated to bringing solutions to market. Richelle is the former chairman of Agricultural Manufacturers of Canada and has served in various capacities in industry associations including Canadian Manufacturers and Exporters, Association of Equipment Manufacturers, and the Association of Professional Engineers and Geoscientists of Saskatchewan.
Richelle holds a B. Mgt from the University of Lethbridge and currently resides in Swift Current, SK with her two children.